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GREEN MARKETING- A SURVIVIAL STRATEGY

DR.P.S.R. MURTHY

Professor, School of Management Studies ,Nannaya University Rajahmundry-533105.A.P. Email:profpsrmurthy@gmail.com

ABSTRCT

The obvious assumption of green marketing is that potential consumers will view a product or service's "greenness" as a benefit and base their buying decision accordingly. The not-so-obvious assumption of green marketing is that consumers will be willing to pay more for green products than they would… Continue

The term “talent management” refers to managing the entire employee lifecycle, from attracting and hiring to promoting and finding a successor upon retirement.clear understanding of the organization’s current and future business strategies. Identification of the key gaps between the talent in place and the talent required to, drive business success A sound talent management plan designed to close the talent gaps. It should also be integrated with strategic and business plans Accurate hiring and… Continue

Women in rural areas rely heavily on commercial service sectors, small-scale firms and home based micro enterprises for the livelihood of their families. Unfortunately, so far detailed and analytical study has not been undertaken on economic empowerment of rural women and their entrepreneurial development skills. An effort has been made in this paper is to identify various means of merchantable areas and required entrepreneurial skills to transform the rural women status and to bring better… Continue