Conversations on Teaching and Learning in a Networked World
TEACHING TECHNIQUES-THE BEST ONE OF ALL
I would like for all teachers to perceive themselves not as teachers but as trainers, and high end sales people. (I have been all three)
Teachers present lessons, motivate (hopefully) and enlighten. Trainers help the charges internalize marketable skills. High end sales people get their clients to BUY whatever they are selling.
Teachers should be selling the JOY OF LEARNING and the desire to make GREAT GRADES.
I want to focus on TEACHERS PERFORMING AS HIGH END SALES PEOPLE.
FIRST AND MOST IMPORTANT is a book entitled the “One Minute Sales Person”
The most important concept in this book is this.
PEOPLE DO NOT BUY YOUR PRODUCTS AND SERVICES.
PEOPLE BUY “HOW YOUR PRODUCTS AND SERVICES MAKE THEM FEEL”
I do not believe a woman has ever purchased a mink coat because it will keep them warm. I believe that all mink coats are purchased because once a woman puts one on she feels special.
I do not believe that any man has ever bought a Rolex watch because it keeps good time (it does not). Men buy Rolex watches because they feel that it makes them feel RICH.
Rappers do not buy GOLD CHAINS (I do not know what to put here)
They buy GOLD CHAINS to show that they now have money.
SO NOW WHAT?
Design your classes so that a student is never embarrassed. Design your classes so that the student will feel good about participating.
I would never ask a question of a student that did not raise their hand to answer.
I also explained to my students, that when we had visitors (I like to show off) I will ask a question, and if you do NOT know the answer raise your hand, if you know the answer put your head down and look nervous. If all the hands went up I would quickly say “all of you know that one and ask another question” I would always call on the student with their hand down because I knew she could answer correctly.
Students quickly realize my goal was TO MAKE THEM LOOK GOOD.
I tried as many ways as possible to achieve the goal of making them look good.
I gave every student the opportunity to do a presentation on whatever they knew the most about. My teaching credo was “SCIENCE IS EVERYTHING”
When I worked in corporate America we all had job descriptions. I would always look at my job description and write a sentence about the first element on the document. That sentence was ‘MAKE MY BOSS LOOK GOOD”.
If anyone thinks that is an invalid entry, make your boss look bad and see what happens.
This concept will give you great results as a teacher if you reverse it.
In other words MAKE YOUR STUDENTS LOOK GOOD.
Let me recommend one more book. Zig Ziglar has written a book on how to close the sale.
You goal is to get your students to buy what you are selling (that is, if you really care about them). The problem is teachers do not know how to sell! In the book Secrets of closing the sale you will learn how to get people (students) to buy what you are selling. It really works. I dare you to try it.
Public education seems to be going down the drain, It seems as if the focus is on teaching the standardize test and on keeping down discipline problems. I believe there is HOPE (Pandora did leave it in the box). I believe that if teachers learn how to teach as Great salespeople have learned how to sell the results will surprise all.
One of the main problems is that in teacher’s education classes in college there is very little taught concerning teaching techniques.
So teach yourself.
BUY THESE TWO BOOKS
PRETEND YOU ARE A HIGH ENDS PERSON THAT WORKS ONLY ON COMMISSION.
APPLY THE PRINCIPLES
IT WORKED FOR ME, IT WILL WORK FOR YOU
click each book