362 Orchard Road ●Fleetwood, PA 19522 email@example.com ● (610) 223-5163
MARKETING RESEARCH CONSULTANT
Focus Group Moderator ● Strategic Planner ●
Market Savvy Research B-to-B & C
Visionary Servant Leader
Responsible for P & L Management
Agency Operations Management
Strategic Planning/Team Building
Social Media/Distance Learning Expert
Digital Generation Savvy
Accomplished Brand Architect
RIGHT IDEAS, INC./ MARKETING PARTNERS – Fleetwood, PA CEO/CONSULTANT
Served as CEO of Marketing Research, Planning and Implementation Consultancy with an emphasis on marketing based in educational technology and service markets.
Full bottom line responsibility including company vision, planning, operations and service. Decades of marketing research and marketing implementation experience.
Developed and provided all branding strategy and communications materials for domestic and international markets in the juvenile products market helped clients sales more than $5 billion in products and services in the juvenile products, K-20 education, and services markets
Provided qualitative and quantitative research services in both B-to-B and B-to-C markets and provided C-level direction for scores of clients
Directed strategic planning services with businesses from with sales from $3M to $700 million in annual sales campaigns
Started company that provided credit union marketing: 200 core clients, more than 1,000 total clients since 1995
Skilled corporate change architect with a specialty in user interface construction and mobile device use; PhD dissertation on teens and mobile device use; currently writing book, “The Digitally Balanced Life”
PROFESSIONAL EXPERIENCE CONTINUED
SCEPTER GROUP, INC --Morgantown, PA 1981—1993
Served as Executive Vice President of a start up marketing services agency that grew to more than $5 million annual billings with primary emphasis on juvenile products, consumer packaged goods and educational services markets.
Bottom line responsibility for client relationships, new business Operational responsibility for staff of up to 27 writers, designers, artists, clerical, etc. Primary client, in the juvenile hard goods market grew from $34 million to $700 million in annual sales during our association. Higher education clients maintained or grew enrollment during recession.
Created rebranding for Bob Jones University® including new graphics, slogan and advertising; helped launch the BJU-LINC® interactive satellite education service for private schools (BJU has been a client for nearly 30 years)
Created and implemented international brand identity for Graco® Children’s Products, a unit of Newell-Rubbermaid by developed product identity (products, ads, trucks, packaging) and retail marketing concepts (a 20 year client) Worked with Toy’s R’ Us/ Babies R’ Us, Wal-Mart® and K-Mart® stores. Best known brands I created include Pack N’ Play™, Stroll-A-Bed™, Tot-Wheels™, and Ultra-Clear™ baby monitor line that went to number two in the market in sales in less than two years
Created and implemented national advertising and PR as well as product recall campaigns involving government agencies such as the CPSC and the NHTSA
Conducted packaging research for Giorgio® Foods Pennsylvania Dutchman ® mushrooms to determine impact of “made in USA” on product cans when client wanted to reduce product costs by including foreign stems and pieces.
Have conducted multiple simultaneous regional mall-intercept projects for product designs and fashion designs (Renolux® of France), rebranding campaigns, (Delta® Children’s Products, NY, NY) as well as advertising and copywriter for national campaigns in multiple industries including higher education and financial.
FACULTY OR ADJUNCT 10 years higher education teaching experience at
—Bob Jones Univ., Kutztown Univ., Alvernia Univ, Penn State Univ.
AMERICAN MARKETING ASSOCIATION PROFESSIONAL MEMBER 1990
MARKETING RESEARCH ASSOCIATION MEMBER
CITATION OF MERIT, BOB JONES UNIVERSITY ALUMNI ASSOCIATION
A.B.D (soon PhD) in Leadership Studies ● Alvernia University –Reading, PA
Master of Arts ● Bob Jones University – Greenville, SC
Bachelor of Arts ● Bob Jones University – Greenville, SC
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