Profpsrmurthy
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  • chennai,TN
  • India
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Profile Information

School / Work Affiliation
University of Madras,Chennai-India/school of management studies.AKNU,A.P India
Website
http://www.nannayauniversity.info
Blog
http://profmurthypamarty.blogspot.com
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Profpsrmurthy's Blog

FACE BOOK OF AN NGO

Posted on November 3, 2010 at 8:30pm 0 Comments



FACE BOOK OF NGO

DR.P.S.R.MURTHY*…

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Green marketing strategy for survival

Posted on September 1, 2010 at 7:39pm 1 Comment

GREEN MARKETING- A SURVIVIAL STRATEGY

DR.P.S.R. MURTHY

Professor, School of Management Studies ,Nannaya University Rajahmundry-533105.A.P. Email:profpsrmurthy@gmail.com

ABSTRCT

The obvious assumption of green marketing is that potential consumers will view a product or service's "greenness" as a benefit and base their buying decision accordingly. The not-so-obvious assumption of green marketing is that consumers will be willing to pay more for green products than they would… Continue

Next generation talent management-perceptions

Posted on July 26, 2010 at 9:53pm 0 Comments

The term “talent management” refers to managing the entire employee lifecycle, from attracting and hiring to promoting and finding a successor upon retirement.clear understanding of the organization’s current and future business strategies. Identification of the key gaps between the talent in place and the talent required to, drive business success A sound talent management plan designed to close the talent gaps. It should also be integrated with strategic and business plans Accurate hiring and… Continue

Rural women economic empowerment through entreprenerial development skills

Posted on September 12, 2009 at 9:33pm 0 Comments

Women in rural areas rely heavily on commercial service sectors, small-scale firms and home based micro enterprises for the livelihood of their families. Unfortunately, so far detailed and analytical study has not been undertaken on economic empowerment of rural women and their entrepreneurial development skills. An effort has been made in this paper is to identify various means of merchantable areas and required entrepreneurial skills to transform the rural women status and to bring better… Continue

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