Profpsrmurthy's Blog (5)





Added by Profpsrmurthy on November 3, 2010 at 8:30pm — No Comments

Green marketing strategy for survival



Professor, School of Management Studies ,Nannaya University Rajahmundry-533105.A.P.


The obvious assumption of green marketing is that potential consumers will view a product or service's "greenness" as a benefit and base their buying decision accordingly. The not-so-obvious assumption of green marketing is that consumers will be willing to pay more for green products than they would… Continue

Added by Profpsrmurthy on September 1, 2010 at 7:39pm — 1 Comment

Next generation talent management-perceptions

The term “talent management” refers to managing the entire employee lifecycle, from attracting and hiring to promoting and finding a successor upon retirement.clear understanding of the organization’s current and future business strategies. Identification of the key gaps between the talent in place and the talent required to, drive business success A sound talent management plan designed to close the talent gaps. It should also be integrated with strategic and business plans Accurate hiring and… Continue

Added by Profpsrmurthy on July 26, 2010 at 9:53pm — No Comments

Rural women economic empowerment through entreprenerial development skills

Women in rural areas rely heavily on commercial service sectors, small-scale firms and home based micro enterprises for the livelihood of their families. Unfortunately, so far detailed and analytical study has not been undertaken on economic empowerment of rural women and their entrepreneurial development skills. An effort has been made in this paper is to identify various means of merchantable areas and required entrepreneurial skills to transform the rural women status and to bring better… Continue

Added by Profpsrmurthy on September 12, 2009 at 9:33pm — No Comments

US Higher Education policy care Management

America’s colleges and universities are going green and solutions for our future is celebrating those efforts on its new website. Higher education goes green. The higher education leads to higher income and higher quality of life for the individual has led millions of parents to struggle and do whatever it takes to send their kids to college and live the American dream.

Its time now to reintroduce the teaching on ethics and moral studies at all levels for making American youth as Icons ,… Continue

Added by Profpsrmurthy on September 11, 2009 at 8:34am — 1 Comment

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