mark jones
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CBT to help children.

I did a PhD to help children which is now called we
have support from UK and USA doctors.
Funding has been difficult but
more importantly how do i get the press to know about this story, so
parents, doctors know that this exists?

A major London hospital is slowly using our product in a children's Burns
Unit. We also have another specialist hospital who is interested in
using it for children when they undergo oncology and chemotherapy
treatment in the United States.

We are also working alongside a charity to enable children with a
short life-span to have a high quality life.

We are listed on The National Autistic Society to help children:

But Animal Agentz can also be used to just teach basic skills to help
children with stress etc. (When they are adults they might not
drink/smoke so much etc who knows?)

Dr Chris Steele MBE the famous TV doctor wants to put us on TV but is
choosing the right time. I have been interviewed on radio (New Zealand
etc ) and the press (special needs for children, moms blogs).

In spite of the above support and others we are still experiencing
difficulty sourcing the appropriate level of funding for our project.
I would be grateful for any help on how to let more press, parents, teachers
and doctors know about Animal Agentz. Do you know any one I should
talk to?

How can I improve animal agentz and make more awareness?
I can send you a free log in
Best wishes

Introduction to web based CBT for children

I would like to tell you about an innovative and interactive web-based
product for children, which enables them to better deal with anxiety
and stress. It is useful as a relaxation tool and has many
applications. It was first developed as a PhD and medical trials were
conducted at Great Ormond Street Children's Hospital in London.

The individual Animal Agentz characters teach children coping skills
which range from breathing to self-esteem techniques in stressful
times such as first time flying e.g. "Bubbles" the fish can teach many
different breathing techniques to relax prior, during or after a
stressful event.

In summary Animal Agentz teaches children a good set of skills to cope
with stressful situations. Children are therefore better prepared to
face a variety of challenging life events.

We have received full support by Dr Chris Steel MBE at ITV's Morning
Show and Lord Professor Winston.

It is successful as a relaxation and coping device and makes it ideal
for dealing with children in stressful clinical situations e.g. when
they are facing an injection, visit to a dentist, hospital or family
doctor. It can also be applied to other conditions such as ADHD,
autism and Cystic Fibrosis.
It is also useful in non-medical situations to help calm child down
during school examinations, difficult meal times or when shopping and
when the child may have a tantrum/naughty behavior, Animal Agentz can

If we teach children positive coping skills while they are young, they
will be better equipped as young adults to deal with negative issues
in a more positive and informed manner.

How does Animal Agentz website work?

Animal Agentz is composed of five animal characters; a fish called
"Bubbles" a cat called "Yo-Yo" a dog called "Stretch" a monkey called
"Cheiko" and a lion called "Rory".

The individual Animal Agentz characters teach children coping skills
which range from breathing to self-esteem techniques in stressful
times such as first time flying e.g. "Bubbles" the fish can teach many
different breathing techniques to relax prior, during or after a
stressful event.

One mother said "If you say to a child 'relax' it means nothing but if
you let your child play with Animal Agentz 'fish' (breathing skills)
and then say to the child what did the fish do? I then found him
acting out the 'fish skills' and becoming relaxed!"

A good example was when my child had a tantrum/ naughty in a
shop/school and I said "what does the fish do?" and my child started
to breath like the fish skill and calmed down"!

When we recently conducted an independent trial of our product, we
found parents had many more applications for which they used Animal

The Animal Agentz behaviours are as follows:
Breathing skills; taught by a fish
Stretching skills; taught by a dog
Distraction skills; taught by a cat

Guided imagery skills; taught by a monkey

Positive self statements; taught by a lion

The parents applied these behaviours in new ways to help their child.
Responses from independent research:

"This is perfect and what me and my family have been waiting years
for. My 9 yr old has A.D.H.D and presents behavioural difficulties.
His biological father rejected him a yr ago and this hasn't helped,
his self esteem is very low and finds making new friends very
stressful. The local social services tell me he needs therapy like
this but are unable to provide it! I am having to pay a private
therapist to help my son so when this comes in which I know would
benefit many parents that I email, talk to…

Great idea and very user friendly, fab idea and so much needed for the
21st century where many children face daily struggles with little or
no help and so they suffer. I am in 100% support of this stimulating
and so much needed idea!"
Mrs Garvey, East Yorkshire

"I did these exercises with my daughter; she loved them and wants to
play again."
Mrs Rogers, Plymouth

"This product is excellent and would also be beneficial to children
with disorders such as ADHD. It would also be a great intro DVD for
children who are about to be admitted to hospital as there was nothing
like this about when my son had to go in for a heart op and it would
have helped him no end."
Miss Gooch, Norwich

"I think it's an extremely good idea."
Mrs Hirst, Eastbourne

"Whilst doing this survey my son who is 7 and a type 1 diabetic came
to watch and listen of his own accord; he really liked it."
Ms Halden, West Midland

"Great idea as it is."
Miss Hartley, Lancashire

"I looked at the video with my 6 yr old and she loved it."
Mrs Reeves, Norfolk

"This would be well received in schools."
Mrs McFadden, Antrim

"Responses from independent research conducted by Mum's Views Ltd"

Market Research:
Independent research conducted by Animal Agentz Limited demonstrates
parents and their children found our system fun, and easy-to-use for a
variety of medical and non-medical issues. Animal Agentz commissioned
Mums View Limited who worked with the director of children's marketing
at Leapfrog toys Limited. We found children wanting to play with it
over and over

Animal Agentz has a wider application for non-medical use such as
stress management and relaxation. It may also help children who are
disruptive and "naughty" to become compliant and happy with many

Research has proved that doctors and other hospital professionals in
England and America recommend the use of Animal Agentz to help
children with ADHD and autism. The main distribution route is
web-based via the internet but could be extended to a variety of
educational products such as soft toys, books and DVD's.

The research version of Animal Agentz was seen by medical doctors at
the American Academy of Paediatrics with great interest (2005/7).

Animal Agentz was demonstrated at the British Medical Association in
London and an integrated complementary medical health event in New
York, November 2008.

The research has spanned a total of twelve years and is completely
novel in its approach. The product has not been produced before
because there is a central worldwide market focus on pharmacological
drug-based methods and most research is funded by drug companies.

There is a free trial now at the web site

We are looking for support, funding and awareness.
CBT Product for Children

Dr Mark Jones
BA (Hons) MA MBA PhD
NESTA Fellow
Based in London
Skype: drjonesaa

Comment Wall (3 comments)

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At 12:41am on April 15, 2009, Joel Josephson said…

Thank you for responding. I look forward to making firect contact.

At 9:34pm on April 14, 2009, Joel Josephson said…

I can definitely help you disseminate your products. I am an expert in disseminating education over the Internet. I do this for:
10 EU funded projects
British council
Dept. of Children, Schools and Families (UK) through BC
and others

If this is of interest you can contact me on:
joel_josephson [AT} kindersite {DOT] org
Skype ; acerview54 (I have sent you a request to add)

I look forward to hearing from you.

At 10:07am on February 15, 2009, Steve Hargadon said…

I deleted your reply to the "outreach" discussion. It was just too long and not directly on the topic, and I see you have all the same good information here on your page. Please feel free to start a new discussion on this topic, but I wanted to keep the outreach topic focused.

Thanks, and glad you're here!


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